I’m Jimmy, a Los Angeles–based Design Director who’s spent my career shaping both the work and the teams behind it. I’ve learned that the best ideas rarely come from a single voice—they come from trust, curiosity, and a willingness to really listen.
I’m Jimmy, a Los Angeles–based creative who’s spent my career shaping both the work and the teams behind it. I’ve learned that the best ideas rarely come from a single voice—they come from trust, curiosity, and a willingness to really listen.

Experience
2005 — 2026
Superformula
Design Director
2021 — Present
Superformula
Design Director
2021 — Present
Bad Assembly
Founder (Advisory)
2006 - Present
Bad Assembly
Founder (Advisory)
2006 - Present
Big Spaceship
Art Director
2005 — 2006
Big Spaceship
Art Director
2005 — 2006
Select awards
Services
Cannes Cyber Lion
One Show Interactive
Webby Awards
SXSW Interactive
Design Leadership
Business & Strategic Acumen
Customer-Centered Systems Thinking
Organizational Scale & Transformation
Executive Influence & Storytelling
Design Excellence & Creative Direction
Data-Informed Decision Making
Operational Rigor (DesignOps)
Talent Development & Mentorship
Innovation & Future Orientation
Select awards
Cannes Lions (Cyber, Bronze)
One Show Interactive (Bronze Pencil)
Webby Awards
SXSW Interactive
Select partners
Amazon
MGM Resorts
IBM
Netflix
American Express
Red Bull
Toyota
Disney
Lexus
GoPro
Services
Design Leadership
Business & Strategic Acumen
Customer-Centered Systems Thinking
Organizational Scale & Transformation
Executive Influence & Storytelling
Design Excellence & Creative Direction
Data-Informed Decision Making
Operational Rigor (DesignOps)
Talent Development & Mentorship
Innovation & Future Orientation
Outside of work, I’m inspired by architecture, hospitality, music, film, and the small details that shape how people experience the world. I’m endlessly curious about how thoughtful systems and design can make everyday interactions feel more human.
Outside of work, I’m inspired by architecture, hospitality, music, film, and the small details that shape how people experience the world. I’m endlessly curious about how thoughtful systems and design can make everyday interactions feel more human.
Other than client and product work, I also explore experimental visual systems and generative compositions through a personal creative project called Dark Shapes.
Other than client and product work, I also explore experimental visual systems and generative compositions through a personal creative project called Dark Shapes.
Download my CV
Design Leadership
Business & Strategic Acumen
Customer-Centered Systems Thinking
Organizational Scale & Transformation
Executive Influence & Storytelling
Design Excellence & Creative Direction
Data-Informed Decision Making
Operational Rigor (DesignOps)
Talent Development & Mentorship
Innovation & Future Orientation
Select awards
Cannes Lions (Cyber, Bronze)
One Show Interactive (Bronze Pencil)
Webby Awards
SXSW Interactive
Download my CV
Other than client and product work, I also explore experimental visual systems and generative compositions through a personal creative project called Dark Shapes.