I’m Jimmy, a Los Angeles–based Design Director who’s spent my career shaping both the work and the teams behind it. I’ve learned that the best ideas rarely come from a single voice—they come from trust, curiosity, and a willingness to really listen.

I’m Jimmy, a Los Angeles–based creative who’s spent my career shaping both the work and the teams behind it. I’ve learned that the best ideas rarely come from a single voice—they come from trust, curiosity, and a willingness to really listen.

Experience

2005 — 2026

Superformula

Design Director

2021 — Present

Superformula

Design Director

2021 — Present

Bad Assembly

Founder (Advisory)

2006 - Present

Bad Assembly

Founder (Advisory)

2006 - Present

Big Spaceship

Art Director

2005 — 2006

Big Spaceship

Art Director

2005 — 2006

Select awards

Services

Cannes Cyber Lion

One Show Interactive

Webby Awards

SXSW Interactive

Design Leadership

Business & Strategic Acumen

Customer-Centered Systems Thinking

Organizational Scale & Transformation

Executive Influence & Storytelling

Design Excellence & Creative Direction

Data-Informed Decision Making

Operational Rigor (DesignOps)

Talent Development & Mentorship

Innovation & Future Orientation

Select awards

Cannes Lions (Cyber, Bronze)

One Show Interactive (Bronze Pencil)

Webby Awards

SXSW Interactive

Select partners

Amazon

MGM Resorts

IBM

Netflix

American Express

Red Bull

Toyota

Disney

Lexus

GoPro

Services

Design Leadership

Business & Strategic Acumen

Customer-Centered Systems Thinking

Organizational Scale & Transformation

Executive Influence & Storytelling

Design Excellence & Creative Direction

Data-Informed Decision Making

Operational Rigor (DesignOps)

Talent Development & Mentorship

Innovation & Future Orientation

Outside of work, I’m inspired by architecture, hospitality, music, film, and the small details that shape how people experience the world. I’m endlessly curious about how thoughtful systems and design can make everyday interactions feel more human.

Outside of work, I’m inspired by architecture, hospitality, music, film, and the small details that shape how people experience the world. I’m endlessly curious about how thoughtful systems and design can make everyday interactions feel more human.

Other than client and product work, I also explore experimental visual systems and generative compositions through a personal creative project called Dark Shapes.

Other than client and product work, I also explore experimental visual systems and generative compositions through a personal creative project called Dark Shapes.

Download my CV

Other than client and product work, I also explore experimental visual systems and generative compositions through a personal creative project called Dark Shapes.