Turning Everyday Movement into a Reward-Driven Experience
Increased engagement by transforming daily activity into a habit-forming loop tied to real-world rewards.
As Design Director, I helped shape a behavior-driven experience that connects everyday movement with meaningful rewards within the Qantas Wellbeing ecosystem. I partnered with product and engineering to define a simple, motivating loop that encourages users to build healthy habits, while also contributing hands-on to key interaction patterns and flows. The result is an intuitive experience that transforms step tracking into a more engaging, reward-based journey.
Qantas set out to create a more engaging way for customers to connect everyday health behaviors—like walking—with tangible rewards. The challenge was to design a simple, motivating experience that encourages users to hit daily step goals while seamlessly earning Qantas Points.
The solution focused on translating step tracking into a rewarding, habit-forming loop—making it easy for users to set goals, track progress, and feel a sense of achievement tied to real-world benefits. This aligned with the broader Qantas Wellbeing ecosystem, where activities like walking, cycling, and other health behaviors contribute to earning points and improving overall engagement.
As Design Director, I defined the experience principles and worked closely with product and engineering to shape a solution that balanced motivation, clarity, and scalability across the platform.
At the same time, I remained deeply involved in the craft—contributing hands-on design across key flows and interaction patterns. This included refining how step data is visualized, how progress and rewards are communicated, and ensuring the experience felt intuitive, lightweight, and rewarding at every touchpoint.
This dual role allowed me to both set the vision and help bring it to life, ensuring that what shipped reflected a high level of design quality while staying grounded in real user behavior and product constraints.
The result is an experience that transforms a simple daily activity into a compelling, reward-driven habit—helping users stay engaged while strengthening their connection to the Qantas ecosystem.
