Going social with GoPro
GoPro, Inc. is an American technology company founded in 2002 by Nick Woodman. By making some of the world’s most versatile cameras, GoPro helps people capture and share their lives’ most meaningful experiences. We collaborated with BCGDV Los Angeles to help envision GoPro’s very own social network, GoPro Next.
GoPro has a devout customer base. From skydiving to mountain climbing, it’s safe to assume that a GoPro is there to capture the action. Tens of thousands of hours of compelling footage has been filmed using GoPro cameras. However, the vast majority of this footage winds up on YouTube.
The challenge was clear: create an intuitive, video-driven social network tor GoPro’s customers — a place where customers could share their best footage with other GoPro creators. The platform would need to feel inclusive, catering to all types of GoPro creators, from casual weekend warriors to professional athletes.
When creating a product, how users are introduced to the experience is crucial to its success. By carefully considering the user onboarding process, we were able to capture key interests up front, helping to personalize the platform for every customer from the get go.
We worked closely with GoPro to create a clean product experience across all devices, leading to more inspiration and social interaction at all touch points.
