Hagerty
Hagerty provides tailored insurance coverage for classic and enthusiast vehicles—such as vintage cars, rare models, and collectibles—offering policies that reflect their true value and limited usage. Beyond insurance, the company also supports car enthusiasts through memberships, events, valuation tools, and media, positioning itself as both an insurer and a lifestyle brand for collectors.
I served as a Design Director, helping lead UX/UI design for Hagerty’s website, including the creation of a marketplace auction platform that enables collectors to seamlessly list and sell rare vehicles. In parallel, I helped lead the strategy for a redesigned email ecosystem—focusing on personalization, frequency, and relevance—to better engage automotive enthusiasts and strengthen ongoing customer relationships.
