Red Bull Music Artist Management Tool
Red Bull Music maintains relationships with hundreds of recording artists across the globe. As these relationships grow, meaningful and noteworthy interactions between the artists and their Red Bull Managers naturally occur. Red Bull Music requested a tool that would enable their Artist Managers to record and track these various interactions. It needed to be on-brand, stylish, and easy to use. The tool also needed to serve as a searchable directory of both artists and managers, complete with contact information and social media accounts.
As the UI design progressed we eventually shifted gears and adopted a darker approach. Knowing that the app would need to be used frequently at night, often in dimly lit venues such as bars or clubs, we decided that the use of bright colors would prove detrimental to the overall experience.
