Designing a scalable artist management platform for Red Bull

Partnering with product and engineering, I defined the experience strategy while contributing hands-on to key workflows and interaction patterns. The result was a scalable system that streamlined collaboration, improved visibility, and enabled teams to manage artists more efficiently across regions.

The Opportunity

Managing artists at scale requires coordination across multiple stakeholders—artists, managers, production teams, marketing, and external partners.

At Red Bull Music, workflows were fragmented across tools and regions, creating:

• limited visibility into artist activity and planning

• duplicated work across teams

• inefficient coordination and communication

• difficulty scaling operations globally

There was an opportunity to create a centralized platform that could unify artist data, streamline workflows, and support the complexity of managing talent across a global organization.

My Role

I led design direction for the platform, aligning stakeholders around a clear vision for a scalable, unified system.

My role spanned both strategy and execution:

• Defined core product principles focused on clarity, efficiency, and scalability

• Partnered with product and engineering to shape platform architecture

• Contributed hands-on to UX, workflows, and interaction design

• Ensured consistency and usability across complex feature sets

This allowed me to guide the system at a strategic level while ensuring the experience held up in day-to-day use.

Approach

I focused on creating a single source of truth for artist management.

• Consolidated artist information, schedules, and activities into one platform

• Enabled shared visibility across teams and regions

• Reduced reliance on disconnected tools and manual coordination

Designing for Complex, Multi-Stakeholder Use

The platform needed to support a wide range of users with different needs.

• Structured information to support quick scanning and decision-making

• Designed flexible workflows adaptable to different roles

• Balanced depth of functionality with ease of use

Outcome

The platform transformed how Red Bull Music teams manage artists and operations:

• Improved efficiency by centralizing workflows and reducing duplication

• Increased visibility across teams, enabling better coordination

• Streamlined collaboration between stakeholders

• Created a scalable foundation for managing artists globally

Beyond operational improvements, this work established a more connected and efficient system—supporting the complexity of modern artist management while enabling teams to move faster and with greater clarity.

This project demonstrates how thoughtful platform design can simplify complex, multi-stakeholder systems—bringing clarity, efficiency, and scalability to the way organizations manage and support creative talent.

Credits

NDA constraints